Coca Cola / Powerade LEP #1

Client:

Coca Cola

Year:

2019

ID:

Packaging / Direction

Role:

Art Director

Info:

We were asked by Coca-Cola to design and deliver new limited edition packaging for Powerade, but they wanted to collaborate with and artist that could represent the Powerade brand identity: the power, the boldness. After lots of research I was able to find Andrew Archer, a super talented artist and illustrator, who agreed to help for the project. Under my direction we were able to deliver amazing results. It’s powerful stuff!