Coca Cola / Powerade 2018 Olympics

Client:

Coca Cola

Year:

2018

ID:

Packaging

Role:

Direction

Info:

We were asked by Coca-Cola to design and deliver a new limited edition packaging for Powerade in occasion of the 2018 Winter Olympic Games in South Korea, Pyeongchang. They wanted highlight Powerade brand identity, the power and the boldness, while representing at the same time the most common winter sport using a powerful and dynamic graphic style.